9 September 2023

Athletic apparel brand takes advantage of an untapped market with Navigator and improves customer acquisition cost in the UK

The challenge

An athletic apparel brand realised that there was an untapped market of travellers buying active wear for their vacations (nature trails, ski resorts, beach holidays, etc). They wanted to take advantage of these potential customers before they reached the airport, so that they could sell them the activewear they needed to pack for their trip. Their brand was already well known in the UK, so they wanted to use Navigator to learn more about the purchase considerations of their UK customers during the pre-trip phase to improve their customer acquisition cost. Additionally, they wanted to grow their brand awareness in North America to gain new US customers.

The strategy

Navigator used our EMEA and US data partners like United, Spirit, and easyJet to build the brand’s custom audience. This gave them the ability to target their perfect travelling customers that needed their product during the pre-flight phase.

The results

  • Beat previous customer acquisition cost in the UK.
  • 20% Brand uplift in the US.

The conclusion

Brands that are not usually associated with travel and tourism can benefit from appearing in front of Navigator’s exclusive audience of travellers.

Navigator can help brands take advantage of an already active audience in one demographic and simultaneously grow brand awareness with a different demographic, using the same campaign.

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