9 September 2023

Drinks brand owns the European summer as duty-free sales increase by 30% in key destinations

The challenge

A drinks brand identified a strong synergy between their brand and travel, but couldn’t build effective campaign strategies to take advantage of the travelling audience. They wanted to ‘own’ the European summer across key routes and destinations, and appear throughout the passenger journey to become the go-to drink of the European summer.

The strategy

Navigator made sure every passenger coming into the drinks brand’s key destinations had engaged with their brand. They used first-party data access from easyJet and other media assets, such as easyJet’s content website.

Navigator designed a full-funnel campaign from Jan through to the end of summer in September with easyJet.

Navigator took a 3 phase approach. Inspiration in the Jan-Mar period which was the peak booking period on easyJet. Engagement in Apr-June in the pre trip preparation period.

Drive people into key bars and promote the brand’s duty free products in the pre-departure phase of travel journeys throughout June-September.
Additionally, we built a content hub for the brand which was placed on the easyjet.traveller.com website, and we supported their creative asset design, to make sure their ads were going to deliver the perfect message to their customer to drive sales.

The results

  • Navigator drove a 30% increase in duty-free sales.
  • We tracked thousands of customers to brand-sponsored bar locations in Europe.
  • The brand became the iconic go-to drink of the European summer.

The conclusions

Navigator gives brands the power to own their industry.

Navigator can create effective and iconic full-funnel campaigns.

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