9 September 2023

NYC attraction soars above its competition with first-party travel data

The challenge

A new sky deck attraction needed to stand out among many popular attractions in New York City, including several world- renowned observation deck experiences. Despite its stunning scenery and potential, the attraction struggled to engage travellers and become an NYC must-see. To tackle this obstacle, they joined forces with Navigator to create an optimised strategy, powered by first-party travel data, that engaged and converted new customers on their way to NYC.

The strategy

Navigator’s strategy focused on using first-party travel data to target domestic passengers who booked flights to New York City within a specific 180-day time frame. By using valuable information about potential visitors, Navigator could target them during the crucial planning stage of their trip when they needed inspiration for activities and excursions.

The results

  • 2Mil+ impressions generated over $100k in revenue.
  • The creative performed miles above the industry benchmark CTR (META 0.3% – 0.5%).

The conclusion

Navigator can help brands rise above their competition, even in the most competitive markets.

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