9 September 2023

NYC attraction soars above its competition with first-party travel data

The challenge

A new sky deck attraction needed to stand out among many popular attractions in New York City, including several world- renowned observation deck experiences. Despite its stunning scenery and potential, the attraction struggled to engage travellers and become an NYC must-see. To tackle this obstacle, they joined forces with Navigator to create an optimised strategy, powered by first-party travel data, that engaged and converted new customers on their way to NYC.

The strategy

Navigator’s strategy focused on using first-party travel data to target domestic passengers who booked flights to New York City within a specific 180-day time frame. By using valuable information about potential visitors, Navigator could target them during the crucial planning stage of their trip when they needed inspiration for activities and excursions.

The results

  • 2Mil+ impressions generated over $100k in revenue.
  • The creative performed miles above the industry benchmark CTR (META 0.3% – 0.5%).

The conclusion

Navigator can help brands rise above their competition, even in the most competitive markets.

More Case studies

Are you ready to start your journey?

Let’s discuss your digital goals today

Privacy Overview
Navigator

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.