The challenge

A luggage retailer was struggling with their digital prospecting and had seen a large decrease in performance due to a lack of data accuracy. They had difficulties with tracking and attribution, a struggle many digital marketers are facing as a result of the limitations of platforms like Meta and Google. Navigator were challenged to drive new customers to the retailer’s site and increase conversions, to deliver a high ROAS.

The strategy

Navigator ran a campaign in EMEA against our travel partner’s first-party data. We built highly targeted audiences in Meta populated by customers who had searched or booked flights with the airline in the retailer’s key European markets. The campaign’s objective was to drive conversions to its website through a number of different ad formats. Our simple conversion-led Meta campaign drove new customers to its site to purchase products.