What can Navigator do for my brand?
We can help you create targeted, effective campaigns that reach the right people at the right time. With our first-party data, you can be sure that you're reaching high-intent travellers who are interested in your brand. We'll work with you to create customised campaigns that fit your specific goals and budget. Our goal is to make your job easier by managing the campaigns for you and using our platform to get you those hard-to-reach travellers.
Who is the team behind Navigator?
We're a team of marketing experts who are passionate about travel and data. We have over 27 years of experience in the industry, and we're always learning and growing, to provide our clients with the best possible service.
Can I use Navigator as a self-service platform?
Navigator is a fully-managed solution. Our team of marketing experts will manage your campaign to give you a stress-free experience while running your digital campaign, so you can focus on your business. You will be assigned an account manager to help with your campaign set-up and anything else that comes your way. However, if you prefer to work without an account manager, there is a self-service option once we set up your account where you can upload and run campaigns independently. Please let our team know if you prefer this option.
What sets Navigator apart from other digital marketing platforms?
We're data-conscious, future-proof, and constantly evolving. Our data is always secure, and we comply with changing privacy laws to make sure that we're always doing things the right way. We're run by a team of marketing experts, so you can trust that you're getting the best possible service.
What is Navigator?
An advanced marketing platform that uses exclusive first-party travel data to deliver precision-targeted digital advertising.
Does Navigator have any social media channels where I can follow along with updates?
I work in press/media, how do I get in touch with Navigator’s marketing team?
Please reach out to firstname.lastname@example.org
Booking a campaign
How does Navigator measure the success of campaigns and report back to brands?
We use a variety of metrics to measure the success of campaigns, including engagement rates, click-through rates, conversion rates, and ROI. We provide regular reporting to our clients to keep them informed of campaign progress and results. We understand the challenges in tracking and attribution (especially cross-platform) and have a team of dedicated experts to help make sure we get as much transparency as possible.
Can Navigator work with brands on a global scale or is it limited to certain regions or languages?
We work with brands on a global scale as well as a local level. We have experience working in multiple regions and languages. Our team is equipped to navigate local regulations and cultural nuances to make sure your campaign is the most effective for your target audience.
What kind of results can brands expect to see from working with Navigator?
Every campaign is unique, but our clients typically see superior engagement, brand awareness, and conversions. We use data-driven insights to optimise campaigns and support maximum ROI.
Can Navigator help my brand reach travellers who are interested in specific destinations?
Yes, Navigator can help your brand target travellers who are interested in specific destinations by using first-party data. We can build your custom audiences based on hundreds of categories of data to make sure you’re reaching the audience you want. This makes sure that your campaigns are effective and efficient, reaching travellers when they’re most likely to make a purchase.
How does Navigator make sure that their system is ethical?
Navigator's team is dedicated to ensuring that their system is always ethical and secure. They oversee the developing conversations about global data regulations and make sure that their system is future-proofed against changing privacy laws.
Can Navigator help my brand reach a target audience?
Yes, Navigator can help your brand target specific audiences by using over 2 billion exclusive data points. Meaning we know where your ideal customer is, and what they are doing, even those seemingly impossible-to-reach customers. Navigator makes sure that your campaigns are customised, optimised, and perfectly suited for your brand.
How can Navigator help my digital ads?
Navigator uses a data-compliant system to target first-party travel data for digital marketing campaigns. By appearing in front of our exclusive audience of travellers, you’re more likely to find your ideal customer, increase brand awareness and/or sales, and get the most use out of your marketing budget. Navigator will your campaign is not appearing in front of people who categorically will not purchase from your business, saving your precious ad spend for true prospective customers only.
What kind of services does Navigator offer?
Navigator can help brands target travellers with their digital campaigns. We offer bespoke campaign packages, including tracking and attribution consultancy and access to an award-winning creative studio to make your creative assets.
First party data
How can I trust that Navigator is truly ethical and opposes the idea of ‘ethics-washing’ as a marketing ploy?
We understand that the term ‘ethical data’ is becoming more of a buzzword than a promise. We are committed to ethical data sourcing and follow strict guidelines to make sure that all data is obtained legally and ethically. Please contact us with any of your questions about our system, and we promise to give you transparent answers to make sure you feel confident about the data your campaign is using with Navigator.
How does Navigator stay up-to-date with industry trends and changes in travel behaviour?
Our team of marketing experts is constantly monitoring industry trends and analyzing data to stay ahead of the curve. We attend industry events and conferences, conduct market research, and collaborate with our clients to make sure we are always up-to-date on the latest developments.
How does Navigator make sure that its data is sourced ethically?
At Navigator, we take data ethics very seriously. We use only first-party data that we have collected ourselves, and we are fully transparent about our data collection and usage practices. We also comply with all relevant GDPR data privacy regulations.
How does Navigator make sure that first-party data is unique and customised for each brand?
Navigator works closely with each brand to understand their specific needs and goals, and tailors their first-party data collection and usage accordingly. This makes sure that the data collected is unique to each brand and is used to create customised campaigns that align with their marketing objectives.
How can brands benefit from using Navigator’s first-party data?
Brands can benefit from using Navigator's first-party data by targeting an inclusive custom audience, full of high net-worth travellers. This can lead to higher conversion rates and better ROI for their marketing efforts.
How does Navigator make sure its first-party data is future-proof?
Navigator stays up-to-date with changing privacy laws and regulations to make sure that first-party data collection and usage remain compliant. The team of marketing experts is constantly monitoring industry trends and developments to stay ahead of the curve.
Is first-party data secure and ethical?
Yes, first-party data is secure and ethical because it's collected directly from travellers who have consented to share their information. Navigator takes data privacy and security very seriously and adheres to all applicable regulations.
How does Navigator collect first-party data?
Navigator collects first-party data by partnering with exclusive travel data partners to track travellers’ behaviour and preferences. This information is used to custom audiences for campaigns so they are more likely to resonate with potential customers. If you would like to learn more about our GDPR-compliant system, please reach out to our team and we’ll be happy to answer any of your questions about how we collect data.
What is first-party data, and why is it important for digital marketing?
First-party data refers to information collected directly from a company's customers or audience. This data includes things like website and app usage, purchase history, and demographic information. Because it is collected directly from the source, first-party data is considered to be the most accurate and trustworthy information available to advertisers.
What is Navigator Rewards?
Navigator Rewards is a loyalty program for our valued customers. It offers exclusive benefits and rewards to our customers who re-book campaigns with Navigator.
How do I enrol in Navigator Rewards?
Once you run at least two campaigns with Navigator you will receive an eligibility notification email. Once you click the registration link in the email, you will become a VIP and start earning Navigator Points with every campaign you run. If you did not receive the registration link, please get in touch and a member of our team will assist.
What are Navigator Points?
Navigator Points are the points you earn every time you run a campaign with Navigator. These points serve as a tangible representation of your active participation and support.
How do I earn Navigator Points?
You can earn Navigator Points by running campaigns with Navigator. The more campaigns you run, the more Navigator Points you will earn.
What are the benefits of earning Navigator Points?
As you earn more Navigator Points, you'll unlock additional benefits and rewards. These include additional impressions, access to VIP newsletters, exclusive gifts, a dedicated VIP team member, and even paid travel and an invitation to our Navigator Workshops.
What happens if I cancel a campaign after earning Navigator Points?
If you cancel a campaign after earning Navigator Points, those points will be forfeited.
Can I transfer my Navigator Points to someone else?
No, Navigator Points are non-transferable. They remain within the account that booked the campaign.
Can I opt out of Navigator Rewards?
If you choose to opt out, you can do so by contacting our support team with your request.
Can I use my own creative assets in my Navigator campaign?
Absolutely! We're happy to work with any creative assets you already have, you will just have to upload them to the platform so they’re ready to use.
Does Navigator offer any support with creative development?
Yes! We have a team of experienced designers and copywriters who can help you develop the creative assets you need for your campaign. Whether you need help crafting the perfect message, designing eye-catching graphics, or developing engaging video content, we're here to help.
What kinds of campaigns can Navigator create?
We have experience creating a wide range of campaigns, including display, video, and native advertising, as well as email marketing and social media campaigns. No matter what your marketing goals are, we have the expertise to help you achieve them.
Can Navigator help me create a customised campaign for my brand?
Absolutely! At Navigator, we specialize in creating bespoke campaigns tailored to meet the unique needs of each of our clients. Our team of marketing experts works closely with you to understand your brand's goals, target audience, and message and then develops a custom campaign that will help you reach your desired outcomes.
The onboarding process
What happens after the onboarding process is complete?
After the onboarding process is complete, we will launch your campaign and closely monitor its performance. We will provide you with regular progress reports and insights to make sure that your campaign is meeting your goals and objectives. We will also be available to answer any questions you may have and provide ongoing support to help you achieve success with your digital marketing campaigns.
Will I be able to provide input during the onboarding process?
Absolutely! We encourage all of our clients to provide input and feedback during the onboarding process. Your insights and feedback will help us develop a campaign strategy that aligns with your brand's unique voice and goals. We value collaboration and work closely with our clients to make sure that they are satisfied with our services.
What kind of data do you need from me during the onboarding process?
During the onboarding process, we may request certain data from you, such as customer demographics, purchase history, and other relevant information. This data helps us better understand your target audience and develop a customised campaign strategy that resonates with them.
What can I expect during the onboarding process?
During the onboarding process, you can expect to work closely with our team of marketing experts, who will guide you through each step of the process. We will ask you questions about your brand, target audience, and goals to make sure that we fully understand your needs. If you would like support with creatives, we will compose a detailed brief to make sure our team designs stunning creatives that fulfil your campaign needs. We will also provide you with regular updates and progress reports to keep you informed every step of the way.
How long does the onboarding process take?
The length of the onboarding process can vary depending on the complexity of your campaign and your specific needs. We will discuss this with our initial kick-off call which we try to book within a week of signing the agreement.
What is Navigator’s onboarding process?
Navigator's onboarding process is a set of steps that we take to make sure that we understand your brand's needs and goals, and that we can help you reach your target audience effectively. Our onboarding process includes an initial consultation, where we discuss your brand's objectives and target audience, as well as any challenges or limitations you may be facing. We then work with you to develop a customised campaign strategy that is tailored to your needs.
Building a digital campaign
Why did I see one of my ads when I only wanted to show it to specific people or places?
We always consider the best location for our partners' ads. However, our team also tries new things to improve the ads, which can sometimes mean showing them to more people. This has been working well since the iOS14 privacy updates. If you've searched for flights or booked with one of our partners, that might be why you saw the ad. But don't worry, our system is always learning and getting better, so it should show the ad to even more relevant people in the future.
Should I use View Through Conversion (VTC) attribution?
We recommend VTC because it optimises a campaign towards what's working and helps account for sales that occur after people see the ad but don't click on it. Knowing what's working and what's not is essential to make informed decisions.
What is the attribution used on campaigns?
Our standard attribution is a 7-day click-through and a one-day view-through via the Facebook pixel. Clicks and views are attributed to your campaign, and we can separate and report them separately if needed.
What is a good CPC?
Navigator campaigns typically see higher CPCs because we target highly-intended audiences that are potential customers. CPCs depend on campaign goals and geographical locations. We usually see anything between $3 to $10 CPC among our partners.
What is an ideal ROAS?
Most of our partners ask us to deliver a 2-3x ROAS in prospecting new customers rather than retargeting current audiences. As up to 40% of conversions go untracked due to updates to iOS and digital marketing legislation, the results will likely be better than the ones we report.
What is an ideal CPA?
Our goal is to deliver new customers to you at an efficient rate when running a conversion campaign. It is crucial to know the CPA figure before the campaign goes live so we can optimise against it.
What is a good CPM?
CPMs depend on campaign objectives and geographical locations based on competition. We don't limit CPMs for sales/leads-oriented campaigns, as we want to include the highest purchase intenders. While highly targeted and optimised audiences might result in higher CPMs than expected due to Facebook and Google's costs, our data is more valuable.
What is a good CTR?
The ideal CTR depends on the campaign goal. For traffic campaigns, we aim for 0.3% to 1% C.T.R. However, for conversion campaigns, our goal is to maximize ROAS, and for impression-based campaigns, the aim is brand uplift. CTRs are affected by variables such as creatives, which is why we offer support with our in-house creative studio.
Can I trust these results?
Please understand that Navigator is not responsible for tracking OR the production of performance metrics. These are handled via a Facebook pixel or UTMs – and are simply reported on by Navigator. If there is an issue with either of these your dedicated tech team will be on hand to problem-solve for the optimum set-up. We make sure that before a campaign goes live, we have fully agreed with our partners what the tracking attributions are going to be – this makes sure that they can fully trust all of the results we generate on their behalf.
Will the entire budget be spent in 30 days?
We can spend the entire budget within 30 days if that's what you want. But, if the campaign is targeting conversions, we may need to run it at a slower pace to optimise the results efficiently. We want to make sure we don't compromise on performance for pacing. Your account manager will keep you informed.
Why am I not getting any results in my campaign after one week?
We do have clients who achieve results in their first week, but most see it after two weeks because the first two weeks are an intense period of analyzing what strategy works best for your business. Our goal is to deliver you new customers and we hope to establish a long-term partnership with you.
Are there risks in giving Navigator access to my Facebook Page?
Your brand is safe and sound. When you grant us advertising access, we can only publish ads for your brand. We can't interact with your audience or post anything organic.
Will Navigator spend from my advertiser account?
Not at all! Navigator creates separate advertiser accounts with our data partners to run campaigns. These are totally separate from your current payment method, so your spending is safe.
Will Navigator see all my data in my Facebook ad account?
No, we won't. For conversion campaigns, we'll need your meta pixel installed, but it's just for tracking and reporting events from your website. We can only see events like page views, purchases, or items added to the cart. We won't have access to your past advertising data.
Does Navigator need access to my advertising account?
No, Navigator won't ask for access to your social advertising accounts. We just need your social media handles to host the ads and show them to your target audience. This helps keep your branding intact, so your audience knows it's you who's advertising.
Technical and troubleshooting
Does Navigator directly link into the Facebook and Google API?
Yes, we pull data in real time from the Facebook and Google API. This means that any conversion data we report is directly from the ads manager platform.
Can Navigator help me with other conversion objectives?
Absolutely! Depending on your budget, we can offer many different solutions such as customer matching, dynamic feeds, and in-store offline visits. We're here to help you achieve your conversion goals, so please don't hesitate to reach out to us for more information.
Is my customers’ personal information shared with Navigator?
No, we do not share, control, or process any personal information of your customers with the Navigator platform. Your customers' privacy and data security are of utmost importance to us.
Why am I seeing fewer sessions in my analytics platform compared to clicks?
Why am I seeing fewer conversions in my analytics platform compared to Navigator reporting?
It's common to see differences in conversion numbers as the view-through window doesn't log UTM trackers into your analytics platform. If you have any concerns, please reach out to us and we'll be happy to investigate.