The challenge

As one of the largest Italian Hotel Chains had high expectations for Navigator to deliver on their impressive metric benchmarks. However, being a luxury brand, they had concerns about aligning with easyJet’s low-cost airline data, as it might not attract their desired target audience. Navigator reassured them that with their vast database containing over 2 billion travel data points, they could reach their ideal customer demographic effectively.

The strategy

Through our unique insight and exclusive travel data, Navigator showed the luxury resort chain that more easyJet passengers stayed in 5* hotels than any other airline in Europe. The resort chain and Navigator devised a conversion campaign that focused on targeting travellers flying to Rome, Milan, Pisa, and Florence. A different creative was used for each destination. The campaign aimed to capture the travellers’ attention during the crucial “booking” phase when they were actively searching for accommodation. Navigator maximised the campaign’s effectiveness by targeting individuals with confirmed travel plans and intentions.