Lower CPL
Financial
CAC
A global credit card provider was widening its audiences and wasting spend. Navigator gave it direct access to business and first-class passengers and 5-star hotel guests, and the creative to speak to them.
The Challenge
A global credit card provider was looking to drive incremental signups for their premium credit cards.
They previously found that the more they promoted the card, the more ineffective their marketing was becoming, as they were having to use wider and wider audiences, resulting in increasing wastage. Additionally, they had not promoted their cards outside of their own 1st party data and general Meta and Google audiences, and therefore had limited and very generic creative.
When they heard about Navigator and the ability to target business/first class passengers as well as those staying in 5* hotels, they were keen to test these audiences and try something new.
The Strategy
Through direct access to a premium travelling audience, we were able to create highly targeted audiences and also personalize and expand on the creative they were using.
Through our unique 1st party travel data access, we launched the campaign against highly targeted audiences from day 1.
When the campaign started to run, and we learnt more about the audience who were signing up to their credit card, we were further able to optimize the campaign and increase the performance.
The Results
CPL
Achieved Lower CPL than previous marketing efforts.
Insights
Delivered vital audience info to inform future campaigns.
The Conclusions
Navigator helps brands yield superior results.
Navigator allows brands to reach premium travelling audiences to drive sales.
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