NavigatorNavigator

Privacy Policy

We are Ad Venturist Ltd, trading as Navigator.

We are an organisation that cares about its clients, staff and visitors to its resources. This means that we will protect the privacy of those engaging with us.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data through our company operations, including when you:

  • Visit our website: https://navigator.tech/about-us/
  • Access services through our website
  • Engage with us through social media or other online channels
  • Utilise any application that we have developed to secure services or undertake a function on your behalf
  • Contact us by email, contact form, telephone or in person
  • Work for us

Your privacy matters, so we comply with UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Definitions in Article 4 of the regulation and Part 1, section 3 of the Act apply to this policy.

1. What we may collect

We may collect personal data, depending on your interaction with us.

We may also collect Website and Technical Data including:

  • IP address and location
  • Browser type and version
  • Pages visited, time on page, and clickstream
  • Device identifiers and operating systems

We collect cookies and similar tracking technologies to improve your experience. Types include:

  • Analytics/performance
  • Functionality
  • Targeting/advertising

(You can Manage or disable cookies via your browser or our pop up consent tool.)

2. Why we may collect data

Ethically sourced third party data is at the heart of what we do. We collect data to allow us to:

  • Run the business
  • Provide and manage services
  • Communicate with you about services, support, and updates
  • Improve our website and user experience
  • Process transactions and send invoices
  • Comply with applicable laws and regulations
  • Send marketing/update communications (if you opt-in)

3. Your rights

You have the right to:

  • Know what we hold (be informed)
  • Access (know what we hold)
  • Correct
  • Erase (right to be forgotten)
  • Restrict processing
  • Object
  • Port (move in a certain format to allow data to be moved to another service)
  • Withdraw consent

To exercise any of these rights, email info@navigator.tech

You also have the right to lodge a complaint with the Information Commissioners Office if you feel you have had problems with accessing your data, or the way in which we have handled your data or our website functions. https://ico.org.uk/make-a-complaint/

4. Our responsibilities

We will process data lawfully, fairly and transparently.

We will only collect personal data for specified, explicit and legitimate purposes and we will not further process your data in a manner that is incompatible with those purposes

We will minimise data use to that which is adequate, relevant and limited to what is necessary in relation to the purposes for which we process the data.

We will make sure that data is accurate and, where necessary, kept up to date; personal data that is inaccurate will be removed without delay.

Data that we keep in a form which permits identification of data subjects will not be kept for longer than is necessary

We will make sure we keep data safe. This includes steps to make sure only people who need to access the data are able to do so, and that we keep data in a way that minimises the risk of accidental loss, destruction or damage.

5. Sharing Your Information

We will not sell your data. We may share it with:

  • Third party trusted service providers
  • Legal or regulatory authorities
  • Others in the event of a business transfer

All third-party trusted service providers will be contractually bound to comply with UK GDPR.

6. Data Transfers Outside the EU/EEA

If we need to transfer data outside the jurisdiction of the UK/EU/EEA we will ensure appropriate safeguards are in place, through:

  • Undertakings from the other party contained in Contractual Clauses
  • Binding Corporate Rules
  • Adequacy decisions (if such a decision applies)

7. Third-Party Links

If we have links on our web site, we are not responsible for the privacy practices of those external websites.

8. Updates to This Privacy Policy

We will review and update this policy. The latest version will be posted with a revised effective date.

Effective Date: 12/03/2025

Last Updated: 12/03/2025

9. Contact Us

If you have any questions, contact us at:

Ad Venturist Ltd

Email: info@navigator.tech

Website: https://navigator.tech/get-in-touch/

Frequently asked questions

  • What is first-party data, and why does it matter in Commerce Media?

    First-party data is collected directly from the source — real searches, real bookings, real journeys — rather than inferred, modelled or bought third-hand. That makes it the most accurate signal available to an advertiser, and the kind that holds up as third-party identifiers disappear.

  • How does Navigator collect first-party data?

    Through direct, exclusive partnerships with the world’s largest airlines, hotels, OTAs and travel metasearch platforms — 21+ live partnerships, captured at the point of planning and purchase.

    Every signal is consented. If you want the detail on how the GDPR-compliant pipeline actually works, ask and we will walk you through it.

  • Is first-party data secure and ethical?

    Yes. Every signal comes from a traveller who consented to share it, and it is handled under GDPR in a privacy-safe environment. 100% consented is not a marketing line here; it is the condition of the partnerships the data comes from.

  • How do you make sure the data is sourced ethically?

    We only use first-party data collected through our own partnerships, we are transparent about how it is collected and used, and we comply with GDPR and with the privacy regulation of every market we operate in.

  • How do I know this is not ethics-washing?

    Fair question. "Ethical data" has become a badge people award themselves. Ours is checkable: ask where a signal came from, what consent it carries and how it is processed, and you will get a straight answer rather than a diagram. If the answer does not satisfy you, we would rather you did not buy the audience.

  • How does Navigator keep its data future-proof?

    By owning the relationship at the source. Consented first-party data does not depend on a cookie, an identifier, or a policy that changes next quarter. We track regulation as it develops and build ahead of it rather than after it.

  • How do you keep the system itself ethical?

    The same way we handle the data: deliberately, and in the open. We follow the global conversation on data regulation closely and build against where it is heading rather than where it currently sits. Privacy-safe is not a compliance exercise here — it is the reason the data is worth anything.

  • How can my brand benefit from Navigator’s first-party data?

    You reach high-value travellers that modelled segments cannot find, and you stop paying to reach people who were never going to buy. That combination is what moves conversion rate and ROI — not the size of the audience.

  • Is the audience you build unique to my brand?

    The underlying signals are ours. The audience built from them is yours. We start from your objectives and your customer profile and build a segment against them from hundreds of data categories, so two advertisers in the same vertical do not end up with the same audience.

  • Is my customers’ personal information shared with Navigator?

    No. We do not receive, control or process your customers’ personal data. On a conversion campaign we read event signals from your pixel — page views, add-to-carts, purchases — and nothing beyond them.