Up to 20x ROAS

An event ticket seller specialising in VIP packages across EMEA needed to increase sales but was experiencing severe performance drop-off as they scaled their media spend.

They were under pressure to deliver a fixed number of sales each month for their event packages but couldn't find a solution that would reach new audiences while maintaining acceptable customer acquisition costs.

The company had exhausted their existing channels and was desperate for a breakthrough. As they increased their advertising spend, they saw diminishing returns — each additional dollar spent delivered fewer conversions than the last. They needed to identify and target an audience segment that aligned with their high-value offering but wasn't saturated by their existing marketing efforts.

The pressure was mounting as monthly sales targets remained fixed while their ability to reach fresh, qualified audiences was rapidly declining.

Navigator identified and targeted the traveling audience across EMEA, recognising them as a higher-spending demographic that prioritises experiences over physical goods.

This audience alignment was perfect for VIP event packages, as travellers are naturally experience-seeking and willing to invest in premium offerings.

Each campaign was precisely timed to promote specific events to travellers who would be in the relevant cities during the event dates.

This ensured that the VIP packages were marketed to people who were both able and likely to attend, eliminating wasteful impressions on audiences who couldn't possibly convert.

By leveraging Navigator's first-party travel data, the ticket seller could reach confirmed travellers who were planning trips to cities where their events were taking place, creating a perfect match between audience and offering at exactly the right moment in the planning cycle.