60% above ROAS benchmark
Retail
ROAS
A leading sports and eyewear brand was missing skiers with its snow and winter lines. Navigator intercepted confirmed travellers to premium winter destinations across a TikTok-to-Meta funnel timed to the passenger journey.
The Challenge
A leading sports and eyewear brand wanted to improve performance for their snow and winter sports product lines.
The company had been experiencing underperformance across digital channels and audience targeting inaccuracies, which limited their ability to reach travellers actively planning ski and snow trips.
They were looking for a solution to reach high-intent, confirmed travellers at the right moment in their passenger journey to drive sales, and maximise return on investment.
The Strategy
Navigator deployed a precision-targeted, multi-objective strategy intercepting high-intent winter sports enthusiasts at the exact moments they were planning and experiencing their ski trips.
How the campaign was built
Audience Intelligence
Leveraging exclusive first-party data from multiple leading airlines and OTAs, we identified confirmed travellers to premium winter destinations including Geneva, Innsbruck, and Milan Malpensa — active skiers booking trips, not just browsing.
Journey-Mapped Activation
We engineered a sophisticated funnel mirroring the natural passenger journey, strategically timing touchpoints to maximise receptivity.
Upper-Funnel Engagement (TikTok)
60 days post-booking and pre-travel, capturing travellers during discovery and planning when excitement peaks.
Lower-Funnel Conversion (Meta)
30 days post-booking and pre-travel, driving purchase action when intent is strongest.
Platform Precision
Each channel aligned with consumer behaviour — TikTok for inspiration where winter sports content thrives organically, Meta for conversion-optimised messaging driving immediate action.
Creative Customisation
Every asset was purpose-built for its journey stage, featuring snow and winter sports-focused creative resonating with confirmed skiers preparing for trips.
Real-Time Optimisation
Campaigns were continuously refined throughout flight, ensuring maximum engagement and conversion efficiency.
The Results
60%
Overachievement on ROAS benchmark.
1.2%
CTR vs 0.7% industry benchmark.
Engagement
Increased engagement and conversions among confirmed ski travellers.
The Conclusions
Navigator enables brands to overcome audience inaccuracy and underperforming digital channels by leveraging exclusive first-party travel data. Even on first activation, campaigns deliver measurable impact, with high-intent audiences and optimised messaging driving immediate return on investment.
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