15.7x ROAS
Hospitality
ROAS
A 50-property EMEA hotel brand had saturated its retargeting and Google Search channels. Navigator reached travellers comparing accommodation in its key cities and drove them to book direct.
The Challenge
A hotel brand with over 50 properties across EMEA had reached saturation with their existing digital marketing efforts.
Their retargeting campaigns for website visitors and Google Search investments were no longer delivering new customer acquisition.
Despite increasing their spend on these channels, they saw diminishing returns and struggled to reach potential new customers who hadn't previously considered their properties.
The brand needed a solution that would enable them to connect with high-intent travellers at the crucial moment when they were actively searching for accommodation, but before they had made their booking decisions.
With increasing customer acquisition costs through commissions paid to OTAs and higher bids required for Google Search, the hotel brand was desperate to find alternative ways to reach new customers.
The Strategy
Navigator enabled the hotel brand to target customers who were actively searching for flights and hotels across our data partnerships throughout EMEA.
By reaching travelers at the precise moment they were comparing accommodation options in the brand's key destination cities, Navigator delivered the hotel's message to customers who had confirmed travel plans but hadn't yet booked their stay.
The campaign focused on targeting individuals searching for and booking flights to destinations where the hotel brand had properties.
This included targeting people who were searching for hotels on OTAs and Metasearch websites, but driving the customer back to their own website and acquiring the customers directly without having to pay any commissions.
This approach ensured that the advertising reached genuinely qualified prospects who were in-market and ready to make a booking decision.
Navigator's first-party travel data provided access to an audience the brand simply couldn't reach through their existing channels.
The Results
15.7x
ROAS — fully incremental revenue that wouldn't have been generated otherwise.
Clicks
Tens of thousands of clicks to their website, significantly expanding their retargeting pool.
10%
Uplift in performance of their existing retargeting campaigns due to the increased
The Conclusions
By targeting audiences who are otherwise unreachable but represent your potential buying audience, at the exact moment they're about to purchase your product or service, brands can generate significant incremental sales. Navigator's ability to reach high-intent travellers during their booking journey unlocks revenue that traditional digital marketing channels simply cannot access.
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