The challenge
A luggage retailer was struggling with their digital prospecting and had seen a large decrease in performance due to a lack of data accuracy. They had difficulties with tracking and attribution, a struggle many digital marketers are facing as a result of the limitations of platforms like Meta and Google. Navigator were challenged to drive new customers to the retailer’s site and increase conversions, to deliver a high ROAS.
The strategy
Navigator ran a campaign in EMEA against our travel partner’s first-party data. We built highly targeted audiences in Meta populated by customers who had searched or booked flights with the airline in the retailer’s key European markets. The campaign’s objective was to drive conversions to its website through a number of different ad formats. Our simple conversion-led Meta campaign drove new customers to its site to purchase products.
The challenge
In the competitive world of car rentals, a global leader needed to optimise their digital marketing efforts to reach a highly targeted audience efficiently. The car rental giant aimed to enhance its digital campaign targeting capabilities. Frustration had been raised over the broad reach of their existing campaign platforms, prompting them to search for a solution that would ensure their marketing efforts reached only those likely to make a rental car purchase.
Navigator proposed leveraging its first-party travel data to deliver digital campaigns directly to our travel data partner’s passengers who were actively seeking rental car options upon reaching their destinations. The company wanted to test Navigator’s effectiveness across Meta and Google Search platforms. Although Search advertising was new territory, Navigator was determined to deliver the desired results.
The strategy
Navigator’s strategy revolved around optimising the company’s marketing budget through campaigns on Instagram, Facebook, and Search. The initial phase involved identifying the platforms that generated the lowest-cost leads.
After rigorous testing, Facebook and Search emerged as the top performers. Notably, Search outperformed other platforms, providing confidence in the company’s proposed campaign strategy, driven by Navigator’s data-driven insights.
The challenge
One of the world’s largest tourism boards was grappling with ineffective content distribution channels and banner campaigns that targeted audiences that were too broad, resulting in significant budget wasted on unlikely visitors. They wanted a solution which served their content to potential travellers during the booking phase, which also allowed them to track the direct success of the campaign and report on increased visitor numbers.
Navigator, leveraging 1st party travel data, provided a solution to deliver engaging content to potential travellers and track campaign success with direct reporting on increased visitor numbers.
The strategy
Navigator created 3 social media campaigns for the tourism board, with the objective of increasing searches and bookings to their destination from key feeder markets.
- The first campaign retargeted any customer who had come onto one of our travel partner’s website and made a search into the destination of the tourism board but did not purchase the ticket. Video content of their destination was served to this group to persuade them back on to the website to purchase the flight ticket and/or hotel room nights.
- The second campaign was to increase searches into their destination from key feeder markets. Navigator created audiences of anyone who had made a search on our travel partner’s website in these feeder markets and when the customer came back onto the website we tracked and reported on the increase in searches to their destination.
- The third campaign persuaded customers to visit them instead of their competitors, by serving their content to customers who had come onto our travel partner’s website and made a search for a competitor destination.
The challenge
Navigator worked with a theatrical production company to develop a campaign strategy that would captivate and engage potential fans. Navigator appealed to the company, as they knew that a large number of their customers were tourists, but they were unable to accurately target them with their campaigns. As a result, these Broadway fans were going to other shows.
The strategy
By engaging a known traveller going to New York, the theatrical production company aimed to drive mass traffic to their site. Using data from our data partner, Navigator gained valuable insights to shape their strategy. After careful testing and analysis, they identified the most engaged demographic and the stage in the travel journey when they were most likely to make a purchase. The campaign was strategically divided across Facebook and Instagram, with a special emphasis on the Facebook feed and video feed, which delivered the highest engagement. Navigator also experimented with different demographics to optimise the campaign’s performance.
