Project Type: Hotels & Resorts

The challenge

A leisure and hospitality company’s digital marketing had fallen flat with decreasing ROI. The only solution offered from Meta and Google was to increase their ad’s audience size. Due to diminishing data accuracy, The hospitality company was forced to waste their budget on a broad and unengaged audience. This led to mass inefficiencies in their campaigns.

The company turned to Navigator to increase bookings for its group of properties in Mexico and return its digital marketing performance to its previous levels.

The strategy

Navigator showed the hospitality company the power of a custom audience. We built their digital ad’s audience from our first-party data partnerships, populated with travellers searching and booking into each of their property locations. Their campaign was optimised to appear to this highly targeted audience at the exact moment they were most likely to make a purchase. We tested the Navigator platform for a number of their properties and saw Navigator could quickly generate impressive returns with our targeting capabilities

This led to a long-term partnership between Navigator and the company, and an ‘always on’ campaign which continues to generate superior returns for them month after month.

The challenge

As one of the largest Italian Hotel Chains had high expectations for Navigator to deliver on their impressive metric benchmarks. However, being a luxury brand, they had concerns about aligning with easyJet’s low-cost airline data, as it might not attract their desired target audience. Navigator reassured them that with their vast database containing over 2 billion travel data points, they could reach their ideal customer demographic effectively.

The strategy

Through our unique insight and exclusive travel data, Navigator showed the luxury resort chain that more easyJet passengers stayed in 5* hotels than any other airline in Europe. The resort chain and Navigator devised a conversion campaign that focused on targeting travellers flying to Rome, Milan, Pisa, and Florence. A different creative was used for each destination. The campaign aimed to capture the travellers’ attention during the crucial “booking” phase when they were actively searching for accommodation. Navigator maximised the campaign’s effectiveness by targeting individuals with confirmed travel plans and intentions.