Project Type: Drinks

The challenge

A drinks brand identified a strong synergy between their brand and travel, but couldn’t build effective campaign strategies to take advantage of the travelling audience. They wanted to ‘own’ the European summer across key routes and destinations, and appear throughout the passenger journey to become the go-to drink of the European summer.

The strategy

Navigator made sure every passenger coming into the drinks brand’s key destinations had engaged with their brand. They used first-party data access from easyJet and other media assets, such as easyJet’s content website.

Navigator designed a full-funnel campaign from Jan through to the end of summer in September with easyJet.

Navigator took a 3 phase approach. Inspiration in the Jan-Mar period which was the peak booking period on easyJet. Engagement in Apr-June in the pre trip preparation period.

Drive people into key bars and promote the brand’s duty free products in the pre-departure phase of travel journeys throughout June-September.
Additionally, we built a content hub for the brand which was placed on the easyjet.traveller.com website, and we supported their creative asset design, to make sure their ads were going to deliver the perfect message to their customer to drive sales.

The challenge

A leading beverage company was unable to effectively target travel retail customers across their key global markets. They couldn’t reach their customers before they got to the airport in the crucial pre-travel period, so their campaigns were not as powerful as they felt they could be. With the upcoming holiday travel periods, they knew they had to quickly enhance their marketing strategy. The company asked Navigator to carry out a global travel retail campaign for their luxury brand. We had to engage their hard-to-reach audience so that they could own luxury travel in multiple global markets during key holiday campaign periods.

The strategy

The company needed to reach Navigator’s highly affluent and exclusive audience to drive purchases at airports. Navigator used first-party travel data across many of our partners to make sure that every premium customer travelling through the selected airports knew the brand, before they even arrived at the airport during the key global holidays. The holiday campaign was supported by stunning creative and digital assets to drive engagement.

This is a campaign solution that had never previously been done at this scale.