Yes, we pull data in real time from the Facebook and Google API. This means that any conversion data we report is directly from the ads manager platform.
FAQ Category: Technical and troubleshooting
Can Navigator help me with other conversion objectives?
Absolutely! Depending on your budget, we can offer many different solutions such as customer matching, dynamic feeds, and in-store offline visits. We’re here to help you achieve your conversion goals, so please don’t hesitate to reach out to us for more information.
Is my customers’ personal information shared with Navigator?
No, we do not share, control, or process any personal information of your customers with the Navigator platform. Your customers’ privacy and data security are of utmost importance to us.
Why am I seeing fewer sessions in my analytics platform compared to clicks?
At Navigator, we report on link clicks, which means we track when a user clicks on your ad and lands on your website. A session is logged when a user lands on your website and triggers the javascript in your code to log a session within Google Analytics. While link clicks and sessions are not a one-to-one correlation, we typically expect them to be around 80% to 90% accurate. If you notice a large discrepancy between our reporting and your Google Analytics data, please contact us immediately to investigate.
Why am I seeing fewer conversions in my analytics platform compared to Navigator reporting?
It’s common to see differences in conversion numbers as the view-through window doesn’t log UTM trackers into your analytics platform. If you have any concerns, please reach out to us and we’ll be happy to investigate.
