FAQ Category: First party data

We understand that the term ‘ethical data’ is becoming more of a buzzword than a promise. We are committed to ethical data sourcing and follow strict guidelines to make sure that all data is obtained legally and ethically. Please contact us with any of your questions about our system, and we promise to give you transparent answers to make sure you feel confident about the data your campaign is using with Navigator. 

Our team of marketing experts is constantly monitoring industry trends and analyzing data to stay ahead of the curve. We attend industry events and conferences, conduct market research, and collaborate with our clients to make sure we are always up-to-date on the latest developments.

At Navigator, we take data ethics very seriously. We use only first-party data that we have collected ourselves, and we are fully transparent about our data collection and usage practices. We also comply with all relevant GDPR data privacy regulations.

Navigator works closely with each brand to understand their specific needs and goals, and tailors their first-party data collection and usage accordingly. This makes sure that the data collected is unique to each brand and is used to create customised campaigns that align with their marketing objectives.

Brands can benefit from using Navigator’s first-party data by targeting an inclusive custom audience, full of high net-worth travellers. This can lead to higher conversion rates and better ROI for their marketing efforts.

Navigator stays up-to-date with changing privacy laws and regulations to make sure that first-party data collection and usage remain compliant. The team of marketing experts is constantly monitoring industry trends and developments to stay ahead of the curve.

Yes, first-party data is secure and ethical because it’s collected directly from travellers who have consented to share their information. Navigator takes data privacy and security very seriously and adheres to all applicable regulations.

Navigator collects first-party data by partnering with exclusive travel data partners to track travellers’ behaviour and preferences. This information is used to custom audiences for campaigns so they are more likely to resonate with potential customers. If you would like to learn more about our GDPR-compliant system, please reach out to our team and we’ll be happy to answer any of your questions about how we collect data.

First-party data refers to information collected directly from a company’s customers or audience. This data includes things like website and app usage, purchase history, and demographic information. Because it is collected directly from the source, first-party data is considered to be the most accurate and trustworthy information available to advertisers.