What Is a Travel Media Network? Commerce Media, Retail Media and the Rise of Travel Advertising Data

There is a category of advertising that has quietly become one of the most significant growth stories in digital marketing. It doesn’t have a single agreed name. It doesn’t have a single agreed measurement standard. And depending on who you ask, it means something slightly different every time. What follows is a travel media network definition from the ground up — covering Commerce Media in travel, the retail media model it emerged from, and the role of travel advertising data in building campaigns that actually reflect how people travel.