We always consider the best location for our partners’ ads. However, our team also tries new things to improve the ads, which can sometimes mean showing them to more people. This has been working well since the iOS14 privacy updates. If you’ve searched for flights or booked with one of our partners, that might be why you saw the ad. But don’t worry, our system is always learning and getting better, so it should show the ad to even more relevant people in the future.