13 September 2023
What is a good CTR?
The ideal CTR depends on the campaign goal. For traffic campaigns, we aim for 0.3% to 1% C.T.R. However, for conversion campaigns, our goal is to maximize ROAS, and for impression-based campaigns, the aim is brand uplift. CTRs are affected by variables such as creatives, which is why we offer support with our in-house creative studio.